A short story about me
Hospitality & F&B, Guest Experience & Operations Leadership
9
Years of experience
Companies
Not all challenges are easy to tackle. I recognised this early in my career, which is why I now focus on management – looking at the big picture, finding the right people to take on key tasks, and making sure they have everything they need to deliver a consistent guest experience.
Earlier in my career, I worked as a news producer at Antena 3 TV, in programming and production at Paramount Comedy Spain, and as an assistant in the UNESCO'S GM press team. These experiences trained me to work under pressure, coordinate multiple stakeholders, respect tight deadlines and communicate clearly – qualities that now support my work in hospitality operations and management.
After more than 23 years co‑creating and growing F&B and entertainment concepts in Madrid, I chose to pursue the Executive Master in International Hospitality Management at Les Roches Spain to deepen my understanding of hotel operations and leadership. I flourish in high‑stakes, fast‑moving environments and enjoy connecting openings, brand strategy and on‑the‑floor operations so properties can perform smoothly and guests feel genuinely cared for.
"Nothing motivates me to get up in the morning more than a challenge."
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WHY I DO WHAT I DO
Hard Skills
Hotel & F&B operations basics
New concept development & openings
Commercial & revenue awareness
Digital tools & omnichannel sales
Guest journey design & service standards
Languages
Cross‑training experience at Ananatara Villa Padierna Palace (LHW) in Front Office, Guest Relations, Reservations and Housekeeping combined with many years managing restaurant operations and service flows.
Design and launch of F&B concepts such as NOYANE Marbella and the multi‑unit Grupo Mercado de la Reina, including pre‑opening planning, hiring and provider negotiations.
Experience working with budgets and KPIs, using sales, covers, RevPASH and campaign results to support pricing, promotions and performance decisions.
Mapping and refining guest touchpoints across restaurants and entertainment venues; focus on consistency, storytelling and service recovery.
Use of Microsoft Office suite, reservation and delivery platforms, Google Analytics, Mailchimp, WordPress and social media to drive bookings and revenue.
Spanish (native), English (advanced), French (intermediate).
Soft Skills
Strategic thinking & problem‑solving
Multidisciplinary team leadership
Adaptability & resilience
Cross‑cultural communication
Data‑driven decision making
Attention to detail & reliability
Comfortable analysing complex situations, prioritising issues and finding practical solutions that balance guest experience, team capacity and commercial impact.
Used to coordinating chefs, floor staff, marketers, agencies and suppliers, aligning everyone around clear goals and service standards.
Thrives in fast‑moving environments such as live events, pre‑openings and busy services, remaining calm and focused when plans change.
Uses KPIs, guest feedback and digital analytics to support operational decisions rather than relying only on intuition.
Experience working with international teams and guests, adapting style and tone to different cultures and professional backgrounds.
Careful with processes, follow‑up and documentation, ensuring that tasks are completed and nothing critical is left unresolved.
Education & Certificates
Academic background in hospitality, digital business and communication
Les Roches Global Hospitality Education – Marbella, Spain
Executive Master in International Hospitality Management · 2024 – present
Advanced programme focused on international hotel management, covering hospitality operations, service excellence, revenue management, finance, leadership and organisational behaviour, marketing strategies for hotel brands, entrepreneurship and data‑driven decision making, with applied projects designed to prepare for senior operations and management roles.
The Valley Digital School – Madrid
Digital Business Senior Management Program (PADDB+) · 2021 – 2022
Executive‑level training on how to lead digital transformation, including strategy, analytics, customer‑centric business models, agile methodologies and change management, strengthening the ability to integrate digital tools and data into commercial and operational decisions.
URJC – EAE Business School – Madrid
Higher Program in Digital Marketing & E‑Commerce (PMKD) · 2018 – 2020
Specialisation in omnichannel marketing and online sales, with modules on digital strategy, e‑commerce, web analytics, marketing automation and social media, providing a strong foundation to manage brand visibility, online booking channels and performance metrics in hospitality.
University of Tampa – Florida, USA
BA in Communication, Media and Culture · 1991 – 1993
Undergraduate degree focused on communication theory, media production and intercultural understanding, building strong writing, storytelling and presentation skills that support guest communication, stakeholder management and leadership in diverse hospitality environments.
Google Analytics certification and extensive use of Microsoft Office, Mailchimp, WordPress and Canva, enabling the creation of reports, dashboards and communication materials that link operational results with clear, data‑based insights.